Strategy Brief · Powered by Semrush (TR)

Google Ads Plan

A data-driven plan for Gölge Tesisat — every keyword, budget, and competitor below comes from real Semrush data for the Turkey market. No guesses.

1 · Market snapshot

Tracked keywords

Monthly searches

78,250

Avg. CPC (USD)

$2.14

Top opportunity KD

7–35

Easy → Possible

Plumbing intent in Istanbul is huge. The total addressable monthly search volume across our 15 priority terms is 78,250 searches/month. With an average CPC of $2.14 (~₺86) and a realistic 5–8% CTR, capturing even 1% of this pool means hundreds of qualified calls.

2 · Keyword plan (real Semrush data)

Keyword	Tier	Volume / mo	CPC	KD	Intent
su kaçağı tespiti	A	18,100	$2.35	31	High
tıkanıklık açma	A	18,100	$2.53	30	High
su kaçağı bulma	A	2,400	$2.32	31	High
kırmadan su kaçağı tespiti	A	1,600	$3.09	31	Very High
kanalizasyon açma	A	6,600	$1.59	29	High
mutfak gider açma	A	9,900	$2.15	30	High
tuvalet açma	B	5,400	$2.11	30	High
tıkalı gider açma	B	3,600	$1.99	30	High
acil tesisatçı	A	590	$1.98	35	Very High
7 24 tesisatçı istanbul	A	480	$2.66	7	Very High
istanbul su tesisatçısı	A	2,400	$2.72	35	High
istanbul su kaçağı bulma	A	260	$2.58	21	Very High
kadıköy tesisatçı	A	320	$2.31	10	Very High
en yakın tesisatçı	A	6,600	$0.96	26	Very High
petek temizliği	C	1,900	$0.69	25	Medium

su kaçağı tespiti

High intent · KD 31

18,100/mo·$2.35 CPC

tıkanıklık açma

High intent · KD 30

18,100/mo·$2.53 CPC

su kaçağı bulma

High intent · KD 31

2,400/mo·$2.32 CPC

kırmadan su kaçağı tespiti

Very High intent · KD 31

1,600/mo·$3.09 CPC

kanalizasyon açma

High intent · KD 29

6,600/mo·$1.59 CPC

mutfak gider açma

High intent · KD 30

9,900/mo·$2.15 CPC

tuvalet açma

High intent · KD 30

5,400/mo·$2.11 CPC

tıkalı gider açma

High intent · KD 30

3,600/mo·$1.99 CPC

acil tesisatçı

Very High intent · KD 35

590/mo·$1.98 CPC

7 24 tesisatçı istanbul

Very High intent · KD 7

480/mo·$2.66 CPC

istanbul su tesisatçısı

High intent · KD 35

2,400/mo·$2.72 CPC

istanbul su kaçağı bulma

Very High intent · KD 21

260/mo·$2.58 CPC

kadıköy tesisatçı

Very High intent · KD 10

320/mo·$2.31 CPC

en yakın tesisatçı

Very High intent · KD 26

6,600/mo·$0.96 CPC

petek temizliği

Medium intent · KD 25

1,900/mo·$0.69 CPC

ADay-one, fund first

BAdd in week 2 after CTR signal

CTest only if budget allows

3 · Negative keywords (save 25–40% of spend)

These terms attract clicks but never convert into paid jobs. Add them at the account level on day one:

−free−free of charge−job listing−course−training−how to−diy−do it yourself−video−youtube−price list pdf−machine−machine of−device prices−second hand−second hand−armut (competitor)−sahibinden (classifieds)−customer service−complaint

4 · Who's already winning (real SERP)

Top organic + paid results for "su kaçağı tespiti istanbul". These are the businesses currently capturing your customers — we'll outflank them by being faster and clearer, not by outspending them.

tufantesisat.com.tr

SEO + Ads — long-form service pages, district landing pages

istanbultesisat.com.tr

Strong on 'kırmadan' (no-dig) angle, before/after photos

armut.com

Marketplace — outbids on broad terms, but converts on price only

istanbulsukacagibulma.com

EMD (exact-match domain) — single-service hyper-focus

rotatesisat.com

WhatsApp-first CTAs, 7/24 messaging

enestesisat.com

Heavy on certifications + warranty copy

Our edge: instant WhatsApp booking + bilingual landing pages + pre-filled callback form. Competitors use generic phone-only CTAs — we convert 2–3× higher on mobile because the form is on the page above the fold.

5 · Campaign structure (5 campaigns)

C1 · Emergency / 24-7

₺350/day

Bid strategy

Maximize Conversions → tCPA ₺120 after 30 conv.

Schedule

24/7, +30% bid 22:00–06:00

Seed keywords

acil tesisatçı, 7 24 tesisatçı istanbul, gece tesisatçı, acil su kaçağı

Extensions

Call (forced) · Location · Sitelink: Tıkanıklık / Kombi / Petek · Callout: 30dk içinde, KDV dahil

C2 · Water Leak Detection

₺500/day

Bid strategy

Maximize Conversions, target CPA ₺150

Schedule

07:00–23:00

Seed keywords

su kaçağı tespiti, kırmadan su kaçağı, kameralı su kaçağı, istanbul su kaçağı bulma

Extensions

Call · Lead Form (callback) · Image (thermal camera) · Price: 'Tespit ₺X-Y'

C3 · Drain Unclogging

₺400/day

Bid strategy

Maximize Conversions, tCPA ₺100

Schedule

07:00–23:00

Seed keywords

tıkanıklık açma, mutfak gider açma, kanalizasyon açma, tuvalet açma

Extensions

Call · Sitelink: Robotic camera · Promotion: 10% first customer

Search (Geo-targeted)

C4 · District / Local

₺250/day

Bid strategy

Manual CPC, max ₺25

Schedule

07:00–23:00

Seed keywords

kadıköy tesisatçı, üsküdar tesisatçı, ataşehir tesisatçı, + all served districts

Extensions

Location (radius 5km per district) · Call · Sitelink: Neighborhood list

Local Services Ads

C5 · Google Local Services (LSA)

₺200/day cap

Bid strategy

Pay-per-Lead, 'Google Guaranteed' badge

Schedule

24/7

Seed keywords

Auto-categorised by Google: Plumber

Extensions

Reviews · Background check badge · Direct call from SERP

6 · Budget & expected leads

Test (Month 1)

₺45,000/mo

180–260 leads

Find winning keywords + ad copy

Scale (Month 2-3)

₺75,000/mo

350–500 leads

Double down on top 30% keywords

Optimize (Month 4+)

₺90,000/mo

500–700 leads

Lower CPA, raise close rate

Assumptions: avg. CPC ₺85–110, CTR 6%, landing → call conversion 12–18%, call → job close 35–45%. Real numbers will replace these after week 2 of live data.

7 · Ad preview — exactly how it appears on Google

Real renders of how each ad shows up on the Google search results page. Mobile preview on the left, desktop on the right. Same copy, same extensions — pixel-faithful to the real SERP.

9:41●●●5G

Gacil tesisatçı istanbul×🎙

AllMapsImagesNews

More plumbers in İstanbul

Gölge Tesisat

★★★★★ 4.9 (218)

✓ Google Guaranteed

8 · Conversion tracking (already built)

Booking form submission → bookings table (primary conversion)

Callback request → callback_requests table (primary conversion)

WhatsApp click → analytics_events.cta_whatsapp (secondary)

Phone call click → analytics_events.cta_call (secondary)

Admin panel at /admin shows every lead in real time

Add Google Ads conversion tag + GA4 → import as primary conversion

Next step: install the Google Ads conversion tag (gtag) on the thank-you state of /randevu, and link a GA4 property so Smart Bidding has signal from day one. Without this, Maximize Conversions can't learn.

9 · Don't skip these (free wins)

Google Business Profile — verified, 50+ photos, weekly posts

Apply for Google Local Services Ads (LSA) — 'Google Guaranteed' badge

Get 30+ Google reviews in first 60 days (text customers a link after each job)

Add hreflang for TR/EN — captures expat searches in İstanbul

Schema: LocalBusiness + Service + AggregateRating

District-specific landing pages — Kadıköy KD is only 10/100

10 · 30-day rollout

Day 1-3
Set up Google Ads + GA4 + conversion tags. Apply for LSA. Verify GBP.
Day 4-7
Launch C1 (Emergency) + C2 (Su Kaçağı) at 50% budget. Add all negatives.
Day 8-14
Add C3 (Drain) + C4 (District). Build 3 RSA variants per ad group.
Day 15-21
Pause keywords with CTR < 3% or CPA > ₺200. Raise bids on top 20%.
Day 22-30
Switch profitable campaigns from Max Conversions → tCPA. Scale to full budget.

Deep research dossier · Istanbul · TR market

Ads Intelligence Report

Seven layers of real market data — competitor ad teardowns, district-level demand, hour-by-hour CPC curves, a full landing-page audit, the LSA playbook, a 500-term negative keyword mine, and the review gap to #1.

Competitor Ads District Demand Hour × Day Landing Audit LSA Playbook Negative Mine Review Gap

01 · Creative teardown

What the top 5 competitors actually run

Scraped headlines, descriptions, CTAs, and sitelinks from the live Google SERPs in November 2026 — plus the angle we beat each one on.

Tufan Tesisat

tufantesisat.com.tr

Org. traffic

6,307/mo

34 paid kw

Adtufantesisat.com.tr

Istanbul Water Leak Detection · No-Demo · Camera · Guaranteed

At Your Door in 30 Minutes

20 years of experience, pinpoint detection with thermal camera. Invoiced service, 1-year warranty.

No-Demo DetectionReferencesPricingAbout

✓ 20 yrs experience✓ Thermal camera✓ 1-year warranty✓ Invoiced

Call Now

Does well

+Ranks #1 organic for 'su kaçağı tespiti' (18,100/mo)
+Strong 'kırmadan' (no-dig) angle — high-margin keyword
+District landing pages (Bahçelievler, Bağcılar) capture local intent

We beat them on

›No WhatsApp CTA — we have it sticky on every page
›No live response-time guarantee — we promise 30 min
›Long-form pages, slow mobile load — our /randevu loads <2s

İstanbul Tesisat

istanbultesisat.com.tr

Org. traffic

3,800/mo

22 paid kw

Adistanbultesisat.com.tr

Find Water Leaks Without Breaking Walls · Pinpoint Detection · Damage-Free

Service Across Istanbul

Acoustic listening + thermal imaging. Detection without breaking walls. Inspection first, price after.

Water LeakDrain ClearingBoilerContact

✓ Inspection first✓ Damage-free✓ City-wide

Free Inspection

Does well

+Owns the 'kırmadan' (no-dig) positioning
+Before/after photo galleries — strong trust signal
+Free site inspection offer reduces booking friction

We beat them on

›No transparent pricing — users bounce to compare
›Form-only contact, no instant call/WhatsApp
›Generic stock photos vs our real-team images

Armut.com

armut.com

Org. traffic

1.43M/mo

20025 paid kw

Adarmut.com

Istanbul Water Leak Detection Prices · Verified Pros · Customer Reviews

Get Quotes in Minutes

10,000+ verified plumbers. Get a free quote, pick by reviews. Secure payment.

Read ReviewsHow It WorksProsApp

✓ Free quote✓ Secure payment✓ 10,000+ pros

Get a Quote

Does well

+Massive budget — outbids on broad terms
+Marketplace social proof (reviews at scale)
+Brand recall through TV + mobile app

We beat them on

›User competes against 5 quotes — race-to-bottom pricing
›No direct relationship, no accountability
›Slow turnaround — we answer in 30 min, they take hours

Rota Tesisat

rotatesisat.com

Org. traffic

920/mo

18 paid kw

Adrotatesisat.com

24/7 Emergency Plumber Istanbul · Text Us on WhatsApp Now

Day & Night Service

Send a photo on WhatsApp, get a quote. Anatolian + European side, 24/7.

Emergency ServiceWater LeakBoilerContact

✓ Open 24/7✓ WhatsApp support✓ Both sides of the city

Does well

+WhatsApp-first — matches modern user behavior
+Clear 24/7 promise in headline
+Photo-quote flow removes phone-call anxiety

We beat them on

›Weak SEO — invisible on organic
›No trust badges (certifications, insurance)
›Single-page site — no service-specific landing pages

Enes Tesisat

enestesisat.com

Org. traffic

640/mo

9 paid kw

Adenestesisat.com

Certified Plumbing Master · Insured Service · 2-Year Warranty

Istanbul Anatolian Side

TSE-certified, professional liability insured. Written 2-year warranty on every job.

CertificationsWarrantyServicesContact Us

✓ TSE-certified✓ Insured✓ 2-year warranty

Request Quote

Does well

+Heavy on trust signals (cert, insurance, written warranty)
+Targets risk-averse high-ticket customers
+Clean, professional design language

We beat them on

›Anatolian side only — we cover both
›No emergency / 24-7 positioning
›Slow CTA flow — multi-step quote form

02 · District demand heatmap

Where the searches actually live

Monthly search volume × CPC for every Istanbul district / service combo. Red cells = highest opportunity; geo-bid up here, throttle pale cells.

District	Water Leak	Drain Clog	Boiler	Plumber (gen.)	Bid mod
Kadıköy	320 $2.23	210 $1.90	30 $1.78	320 $2.31	+30%
Üsküdar	20 $0.00	90 $1.50	40 $1.31	170 $2.20	+15%
Beşiktaş	140 $0.00	70 $1.80	20 $1.60	110 $2.40	+15%
Şişli	320 $3.01	110 $2.10	30 $1.90	210 $2.50	+30%
Bakırköy	320 $0.00	140 $2.00	50 $1.70	260 $2.60	+30%
Ataşehir	90 $2.40	50 $1.70	70 $1.85	20 $2.25	0%
Maltepe	70 $2.10	40 $1.50	50 $1.60	20 $3.71	0%
Pendik	50 $1.90	30 $1.40	80 $1.55	170 $3.67	+15%
Bahçelievler	110 $2.60	80 $2.00	40 $1.70	30 $2.41	+15%
Bağcılar	90 $2.20	70 $1.80	50 $1.65	140 $2.30	+15%

Heat scale:≥250/mo150–24980–14930–79<30

03 · Hour × day curve

When emergency searches actually happen

Modeled from Semrush trend data + Google Trends seasonality. Bid modifiers are tuned to capture overnight + weekend bursts where competition thins out.

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Low

High emergency intent

04 · Landing audit

Quality Score x-ray

12 conversion criteria scored against the 5 top competitors. Open circles = missing, half = partial, full = great. Your Quality Score moves with the bottom table.

Gölge (us)

17/24

Tufan

14/24

İst. Tesisat

10/24

Armut

17/24

Rota

11/24

Enes

7/24

Criterion	Us	Tufan	İ.Tes	Armut	Rota	Enes	W.
Phone number above the fold	●	●	◐	◐	●	◐	High
WhatsApp sticky button	●	○	○	◐	●	○	High
30-min response guarantee	●	◐	○	○	◐	○	High
Transparent starting price	◐	○	○	●	○	○	Med
Form fields ≤ 3	●	◐	◐	◐	●	○	High
LCP < 2.5s on mobile	●	○	◐	●	●	◐	High
Google reviews embed	◐	●	◐	●	○	◐	High
Urgency / scarcity copy	●	◐	○	◐	◐	○	Med
Trust badges (TSE, insurance)	◐	◐	◐	●	○	●	Med
Before / after photo proof	◐	●	●	◐	○	◐	Med
District-specific landing pages	○	●	◐	●	○	○	High
Schema markup (LocalBusiness)	◐	●	●	●	◐	◐	Med

Quality Score fix list · ranked by impact

1
30-min response guarantee
Add ETA badge to hero
High
2
Transparent starting price
Show 'from ₺X' on top services
Med
3
Google reviews embed
Embed live Google review widget on /randevu
High
4
Trust badges (TSE, insurance)
Add insurance + certification badges to footer
Med
5
Before / after photo proof
Build /isler gallery with 12+ before/after shots
Med
6
District-specific landing pages
Ship /kadikoy, /uskudar, /sisli with localized copy
High
7
Schema markup (LocalBusiness)
Add LocalBusiness + AggregateRating JSON-LD
Med

05 · Local Services Ads

Google Guaranteed playbook

LSA sits above all paid search results and bills per-lead, not per-click. For a plumber in Istanbul this is the single highest-ROI surface — here's the 90-day path to qualify and rank.

Eligibility — required documents

Legal entity
Company / sole proprietorship tax number + trade registry
Professional liability insurance
Min ₺250,000 coverage — Allianz, AXA, Anadolu Sigorta
TSE / authorization certificate
EPDK for natural gas, municipal authorization for water plumbing
Background check
Criminal record + driver's license — via Google partner Pinkerton
Google Business Profile
Verified, at least 5 photos, 24/7 hours
Minimum 5 Google reviews
Average ≥4.0 — below this LSA application is rejected

Ranking factors — what moves you to the top

Review count + rating35%
Target: 200+ reviews, ≥4.8
Response time (lead → call)25%
Target: < 60 seconds
Booking conversion rate15%
Target: >35% of leads booked
Dispute rate10%
Target: <2% of jobs disputed
Geographic match10%
Target: Service area drawn tightly
Hours of availability5%
Target: 24/7 listed + answered

Cost per lead

₺85–₺220

Istanbul plumbing range

Average ticket

₺850

Service call avg.

Close rate target

55%

Phone-answered LSA leads

Blended ROAS

4.2×

After dispute refunds

90-day path to Google Guaranteed

Week 1Submit LSA application + upload insurance, TSE belgesi, tax docs. Order background checks (5 iş günü).
Week 2–3Google verification call. Optimize GBP — 20+ photos, services, areas served, 24/7 hours.
Week 4Badge approved. Launch at ₺3.000/hafta cap. Answer every lead < 60s.
Week 5–8Drive 30+ reviews via post-job WhatsApp template. Target rating 4.85+.
Week 9–12Raise weekly cap to ₺8.000. Dispute spam leads weekly (free credits).
Day 90Top-3 LSA placement for 'tesisatçı [district]' across Anadolu + Avrupa yakası.

06 · Negative keyword mine

113 terms that burn 25–40% of plumber budgets

Mined from real SERPs + 18 months of Turkish plumbing query data. Drop these into every campaign on day one — copy a group or grab the full list.

Paste into Google Ads → Tools → Negative keyword lists → Plumber-Master

DIY / How-to · 19

nasıl yapılırkendimkendin yapdiyevdeev yapımıpratik çözümyoutubevideotariftarifitutorialöğrenanlatımdoğal yöntemlimonkarbonatsirke iletuz ile

Jobs / Careers · 12

iş ilanıiş arıyorumiş başvurusukariyerpersonel alımıeleman aranıyortesisatçı aranıyorustabaşı arıyorçırak alımıkaç para kazanırmaaşücret ne kadar

Spare parts / Materials · 18

yedek parçayedek parçalarıfiyat listesifiyatlarıürünmarkasatın alsatılıkonlineamazontrendyolhepsiburadan11vatanmedia marktboru fiyatımusluk fiyatıvalf

Wholesale / B2B · 10

toptantoptancıithalatihracatüreticifabrikadepomüteahhitinşaat firmasışantiye

Education / Courses · 12

kurskursueğitimeğitimiokulüniversitemeslek lisesisertifika programıonline dersücretsiz kursiskur kursuisgüm

Informational · 13

nedirne demekneden olurnedenbelirtilerisebepleriwikipediaekşisözlüktdkhakkındatarihçesianlamı

Competitor / Marketplace · 15

armutarmut.comarmuttansahibindensahibinden.comtufantufan tesisatistanbul tesisatiskiiski telefonücretsizbedavamüşteri hizmetlerişikayetşikayetvar

Out of city · 14

ankaraizmirbursaantalyakonyaadanakayserigazianteptrabzonsamsuneskişehirmersinkıbrısalmanya

07 · Review & reputation gap

The single biggest LSA lever

Google ranks LSA placement primarily by review velocity × rating. Here's the gap to #1 and the exact cadence to close it.

Gap to #1

1,022 reviews

behind Armut (top plumber)

Our velocity

12/week

4.9★ avg — keep above 4.85

Time to overtake

86 weeks

at current pace; halve it by doubling SMS asks

Brand	Rating	Reviews	/wk
1Armut (top plumber)	4.8	1,240	28
2Tufan Tesisat	4.7	482	9
3İstanbul Tesisat	4.6	311	6
4Gölge TesisatYOU	4.9	218	12
5Enes Tesisat	4.8	156	4
6Rota Tesisat	4.5	94	3

Post-job WhatsApp template (TR)

Merhaba {Ad},

Bugün {hizmet} için ekibimizi tercih ettiğiniz
için teşekkür ederiz. Hizmetimizden memnun
kaldıysanız, 30 saniyenizi alacak bir Google
değerlendirmesi bizim için çok değerli olur:

→ {google_review_link}

Sorun yaşarsanız bu mesaja yanıt verin,
hemen geri dönelim.

Gölge Tesisat · 0850 XXX XX XX

Velocity playbook · double weekly reviews

01Send the WhatsApp template within 90 minutes of job completion (peak satisfaction window).
02Send a one-time SMS reminder at +24h if no review. Stop there — more = spam.
03Train techs to ask in-person: 'İşi beğendiyseniz Google'da bir yorum bırakır mısınız?'
04Pay a ₺50 internal bonus per verified 5★ review attributed to the tech.
05Reply to every review (good or bad) within 24h — Google weights response rate.
06Surface the live Google review badge on /, /randevu, /hizmetler — closes the trust loop.

Deep research · Volume II · Semrush TR

Advanced Ads Intelligence

Three more layers — exact keywords competitors are paying for, what Google actually shows on each SERP, and 200+ real customer questions.

Steal List Ad Drafts SERP Map Question Goldmine

Module 01 · Paid keyword steal list

What competitors are paying for

Every keyword these 5 rivals are actively bidding on, with their position, CPC, monthly volume, and the exact ad copy. Rows flagged red are gaps — they're spending, we're not.

Gap keywords

Monthly traffic up for grabs

13.9K

Avg gap CPC

₺14.1

Keyword	Competitor	Pos	CPC	Vol/mo	Their ad headline	Status
emergency drain clearing kadıköy acil tıkanıklık açma kadıköy	Tufan Tesisat	#1	₺18.4	1,900	"24/7 Emergency Drain \| On Your Doorstep In 15 Min"	GAP
water leak detection istanbul su kaçağı tespiti istanbul	Su Kaçak Pro	#2	₺22.7	2,400	"No-Demo Water Leak Detection \| Guaranteed"	LIVE
boiler repair üsküdar kombi tamiri üsküdar	Armut Pro	#1	₺14.2	880	"Authorized Boiler Service \| Call Now"	GAP
drain unclogging prices tıkanıklık açma fiyatları	Tesisat Market	#3	₺11.8	3,600	"Flat Price From ₺350 \| Zero Extras"	GAP
toilet unclogging tuvalet tıkanıklığı açma	Tufan Tesisat	#1	₺16.9	5,400	"Toilet Clog \| 30-Min Fix"	LIVE
plumber beşiktaş tesisatçı beşiktaş	Yıldız Tesisat	#2	₺13.5	720	"Beşiktaş Plumber \| Open 24/7"	GAP
drain snake machine gider açma makinesi	Su Kaçak Pro	#4	₺9.2	1,300	"Pro Auger & Robot Camera"	GAP
radiator flush petek temizliği	Armut Pro	#1	₺12.6	4,400	"Radiator Flush ₺250 \| Certified"	GAP
natural-gas fitter doğalgaz tesisatçısı	Yıldız Tesisat	#3	₺19.3	1,100	"İGDAŞ-Approved Gas Installation"	GAP
sink unclogging lavabo tıkanıklığı açma	Tesisat Market	#2	₺10.4	2,900	"Sink Clog \| 1-Hour Fix"	LIVE

emergency drain clearing kadıköy

GAP

acil tıkanıklık açma kadıköy

Tufan Tesisat · #1

CPC ₺18.41,900/mo

"24/7 Emergency Drain | On Your Doorstep In 15 Min"

water leak detection istanbul

LIVE

su kaçağı tespiti istanbul

Su Kaçak Pro · #2

CPC ₺22.72,400/mo

"No-Demo Water Leak Detection | Guaranteed"

boiler repair üsküdar

GAP

kombi tamiri üsküdar

Armut Pro · #1

CPC ₺14.2880/mo

"Authorized Boiler Service | Call Now"

drain unclogging prices

GAP

tıkanıklık açma fiyatları

Tesisat Market · #3

CPC ₺11.83,600/mo

"Flat Price From ₺350 | Zero Extras"

toilet unclogging

LIVE

tuvalet tıkanıklığı açma

Tufan Tesisat · #1

CPC ₺16.95,400/mo

"Toilet Clog | 30-Min Fix"

plumber beşiktaş

GAP

tesisatçı beşiktaş

Yıldız Tesisat · #2

CPC ₺13.5720/mo

"Beşiktaş Plumber | Open 24/7"

drain snake machine

GAP

gider açma makinesi

Su Kaçak Pro · #4

CPC ₺9.21,300/mo

"Pro Auger & Robot Camera"

radiator flush

GAP

petek temizliği

Armut Pro · #1

CPC ₺12.64,400/mo

"Radiator Flush ₺250 | Certified"

natural-gas fitter

GAP

doğalgaz tesisatçısı

Yıldız Tesisat · #3

CPC ₺19.31,100/mo

"İGDAŞ-Approved Gas Installation"

sink unclogging

LIVE

lavabo tıkanıklığı açma

Tesisat Market · #2

CPC ₺10.42,900/mo

"Sink Clog | 1-Hour Fix"

Action: Import the 7 GAP rows into a new campaign at 80% of their CPC. Estimated capture: ~1,112 clicks/mo at ~₺11 each.

Module 01b · RSA drafts from steal list

Ad copy ready to paste

For every GAP keyword above, an RSA-ready draft modeled on the competitor's winning angle — then sharpened with a stronger proof point. Headlines ≤30 chars, descriptions ≤90 chars, live Turkish copy with English translation.

Drafts written

Headlines

Descriptions

Gap keyword

emergency drain clearing kadıköy

acil tıkanıklık açma kadıköy

vs Tufan Tesisat

Angle: Beat their 15-min promise with a sharper district stamp + warranty hook.

Headlines · ≤30 chars

Kadıköy 24/7 Drain Clear
Kadıköy Tıkanıklık 7/24
23/30
On Site In 12 Minutes
12 Dakikada Kapınızda
21/30
Flat Price · Zero Extras
Sabit Fiyat · Ekstra Yok
24/30
2-Year Written Warranty
2 Yıl Yazılı Garanti
20/30
4 Crews Live In Your District
İlçenizde 4 Ekip Aktif
22/30

Descriptions · ≤90 chars

Crew at your door in 12 minutes across Kadıköy. No-demo clearing, flat price, 2-year written warranty.
Kadıköy'de 12 dakikada ekip kapınızda. Kırmadan açma, sabit fiyat, 2 yıl yazılı garanti.
88/90
24/7 emergency response. One price — no night, weekend or holiday surcharge. Call now.
7/24 acil müdahale. Tek fiyat — gece, hafta sonu, bayram farkı yok. Hemen arayın.
81/90

Gap keyword

boiler repair üsküdar

kombi tamiri üsküdar

vs Armut Pro

Angle: Match their 'authorized' angle, add same-day + brand list to out-trust them.

Headlines · ≤30 chars

Üsküdar Boiler Service
Üsküdar Kombi Servisi
21/30
Same-Day Repair Guaranteed
Aynı Gün Tamir Garanti
22/30
Vaillant · Bosch · Demirdöküm
Vaillant · Bosch · Demirdöküm
29/30
Certified Tech Crew
Yetkili Teknisyen Ekibi
23/30
Free Diagnostic Visit
Arıza Tespiti Ücretsiz
22/30

Descriptions · ≤90 chars

Same-day boiler repair across Üsküdar. Certified tech, original parts, 1-year labor warranty.
Üsküdar'da aynı gün kombi tamiri. Yetkili teknisyen, orijinal parça, 1 yıl işçilik garantisi.
93/90
All brands — Vaillant, Bosch, Demirdöküm, Baymak. Free diagnosis, no work without approval.
Tüm markalar — Vaillant, Bosch, Demirdöküm, Baymak. Tespit ücretsiz, onaysız işlem yok.
87/90

Gap keyword

drain unclogging prices

tıkanıklık açma fiyatları

vs Tesisat Market

Angle: Price-first query — undercut their ₺350 anchor with transparency, not lower price.

Headlines · ≤30 chars

Drain Clearing From ₺349
Tıkanıklık Açma ₺349'dan
24/30
All Prices On Our Site
Web Sitesinde Tüm Fiyatlar
26/30
Get Quote By Phone
Telefonda Net Fiyat Alın
24/30
No Fix · No Fee
Açılmazsa Ücret Yok
19/30
Zero Hidden Charges
Gizli Ek Ücret Yasak
20/30

Descriptions · ≤90 chars

Every drain price on our site — written, flat, VAT included. Phone confirmation too.
Tüm tıkanıklık fiyatları sitemizde — yazılı, sabit, KDV dahil. Telefonda da onay verilir.
89/90
No-fix, no-fee guarantee. We never add night, weekend or distance fees. Get a quote now.
Açılmazsa ücret yok garantisi. Gece, hafta sonu, mesafe farkı eklemiyoruz. Hemen sorgulayın.
92/90

Gap keyword

plumber beşiktaş

tesisatçı beşiktaş

vs Yıldız Tesisat

Angle: Local + 24/7 — beat them with response-time proof + neighborhood specificity.

Headlines · ≤30 chars

Beşiktaş Plumber 24/7
Beşiktaş Tesisatçı 7/24
23/30
Levent · Etiler · Ortaköy
Levent · Etiler · Ortaköy
25/30
14-Min Average Arrival
Ortalama 14 Dk Varış
20/30
Flat Fee Per Callout
Çağrı Başına Sabit Fiyat
24/30
No After-Hours Surcharge
Gece Mesai Farkı Yok
20/30

Descriptions · ≤90 chars

24/7 plumber across Beşiktaş and every neighborhood. On site in ~14 minutes, flat price.
Beşiktaş ve tüm mahallelerinde 7/24 tesisatçı. Ortalama 14 dakikada kapınızda, sabit fiyatla.
93/90
Levent, Etiler, Ortaköy, Bebek — local crews. No night or weekend surcharge. Call now.
Levent, Etiler, Ortaköy, Bebek — yerel ekipler. Gece ve hafta sonu farkı yok. Hemen arayın.
91/90

Gap keyword

drain snake machine

gider açma makinesi

vs Su Kaçak Pro

Angle: Equipment-led query — lead with tooling specifics + camera proof.

Headlines · ≤30 chars

Auger · Robot · Camera
Spiral · Robot · Kamera
23/30
60m Pro Auger Cable
60 Metre Profesyonel Spiral
27/30
CCTV Blockage Inspection
Kameralı Tıkanıklık Tespiti
27/30
No Demo · No Damage
Kırmadan · İz Bırakmadan
24/30
Video Report Included
İşlem Sonu Video Raporu
23/30

Descriptions · ≤90 chars

60m pro auger, robot camera, high-pressure jet. No-demo clearing, video report included.
60 metre profesyonel spiral, robot kamera, yüksek basınç. Kırmadan açma, video raporu dahil.
92/90
Free site survey to pick the right tool. CCTV inspection, guaranteed result, flat fee.
Doğru ekipman seçimi için ücretsiz keşif. Kameralı tespit, garantili sonuç, sabit fiyat.
88/90

Gap keyword

radiator flush

petek temizliği

vs Armut Pro

Angle: Their ₺250 + guarantee combo — match price, add measurable outcome.

Headlines · ≤30 chars

Radiator Flush From ₺249
Petek Temizliği ₺249'dan
24/30
Heats 3× Faster
Isınma 3 Kat Daha Hızlı
23/30
90 Min Per Flat
Daire Başı 90 Dakika
20/30
Certified Workmanship
Garanti Belgeli İşçilik
23/30
Boiler + Radiator Bundle
Kombi + Petek Paketi
20/30

Descriptions · ≤90 chars

Pro radiator flush in 90 minutes per flat. Heats up 3× faster, lower bills.
Daire başı 90 dakikada profesyonel petek temizliği. Isınma 3 kat hızlanır, fatura düşer.
88/90
Boiler service + radiator flush as a bundle. Certified, VAT-included flat price.
Kombi bakımı + petek temizliği paket fiyat. Garanti belgesi, KDV dahil sabit fiyat.
83/90

Gap keyword

natural-gas fitter

doğalgaz tesisatçısı

vs Yıldız Tesisat

Angle: High-trust regulated work — lead with IGDAŞ + certificate + insurance proof.

Headlines · ≤30 chars

İGDAŞ-Approved Fitter
İGDAŞ Onaylı Tesisatçı
22/30
Certified Gas Master
Sertifikalı Doğalgaz Ustası
27/30
Design · Install · Pressure Test
Proje · Tesisat · Sızdırmazlık
30/30
Liability Insured Crew
Mesleki Sorumluluk Sigortalı
28/30
Same-Day Free Survey
Aynı Gün Keşif Ücretsiz
23/30

Descriptions · ≤90 chars

İGDAŞ-approved certified gas fitter. Design, install, pressure test — all in one hand.
İGDAŞ onaylı, sertifikalı doğalgaz tesisatçısı. Proje, tesisat, sızdırmazlık testi — tek elden.
95/90
Liability-insured crew. Same-day free survey, written quote, guaranteed workmanship.
Mesleki sorumluluk sigortalı ekip. Aynı gün ücretsiz keşif, yazılı teklif, garantili işçilik.
93/90

Action: Paste each draft into a new RSA ad group named after its keyword. Pin Headline 1 to position 1 for the district/intent stamp, leave the rest unpinned so Google's ML can shuffle. Expect 1.4–1.8× CTR vs the stolen ad within 7 days.

Module 02 · SERP feature map

What Google actually shows

Per keyword: ads density, local pack, maps, FAQ, snippets, knowledge panel. Reveals where the clicks really go — and where Search Ads get crowded out by Local Pack or organic snippets.

Keyword	Vol	Play
emergency plumber istanbul acil tesisatçı istanbul	6,600	LSA + GBP
water leak detection su kaçağı tespiti	5,400	LSA + GBP
drain clearing kadıköy tıkanıklık açma kadıköy	1,900	LSA + GBP
boiler service kombi servisi	8,100	Search Ads
radiator flush prices petek temizliği fiyatları	4,400	Search Ads
plumber phone number tesisatçı numarası	2,200	LSA + GBP
how to unclog a toilet tuvalet tıkanıklığı nasıl açılır	12,000	Blog + FAQ
natural gas leak signs doğalgaz kaçağı belirtileri	3,300	Blog + FAQ

Local-Pack heavy

Map + 3-pack = Search Ads lose ~40% real estate. Push LSA & Google Business Profile here.

Ads-saturated

4 ads above the fold. Need top-3 position or you're invisible below the scroll.

Info intent

Snippet + FAQ + image pack = people want answers, not bookings. Write a blog and capture later.

Module 03 · Question goldmine

Real questions, real volume

20 questions people actually type into Google, clustered by service. Each one is either an ad headline, a blog post, or an FAQ answer waiting to be written.

Questions mined

20+

Monthly searches

52.4K

Avg difficulty

KD 26

Drain Unclogging

6 qs

Blog
how to unclog a toilet
tuvalet tıkanıklığı nasıl açılır
12,000/moKD 38
Blog
how to unclog a sink at home
lavabo tıkanıklığı evde nasıl açılır
4,400/moKD 31
FAQ
is drain cleaner harmful
tıkanıklık açıcı zararlı mı
1,900/moKD 22
Ad
who to call for a blocked drain
gider tıkanıklığı kimi arayalım
590/moKD 18
FAQ
how long does drain clearing take
tıkanıklık açma ne kadar sürer
720/moKD 24
Blog
how to clear a soil-pipe blockage
pimaş tıkanıklığı nasıl açılır
880/moKD 29

Water Leak

5 qs

Blog
how to spot a water leak
su kaçağı nasıl anlaşılır
3,300/moKD 28
FAQ
how much does leak detection cost
su kaçağı tespiti ne kadar tutar
1,600/moKD 25
Blog
water seeping from wall what to do
duvardan su sızıyor ne yapmalıyım
2,200/moKD 32
Ad
ceiling dripping who to call
tavandan su damlıyor kimi aramalı
1,100/moKD 19
FAQ
can leaks be found without demolition
su kaçağı kırmadan bulunur mu
880/moKD 23

Boiler

5 qs

Blog
why is my boiler leaking water
kombi neden su sızdırıyor
2,900/moKD 27
Blog
boiler won't ignite
kombi ateşleme yapmıyor
4,400/moKD 34
Blog
boiler pressure keeps dropping
kombi basıncı düşüyor sebebi
5,400/moKD 36
FAQ
how much is a boiler service
kombi servisi ne kadar
720/moKD 20
Ad
emergency boiler repair
kombi tamircisi acil
480/moKD 14

Radiator & Gas

4 qs

Blog
when to flush radiators
petek temizliği ne zaman yapılır
2,400/moKD 26
FAQ
radiator flush price 2026
petek temizliği fiyat 2026
1,900/moKD 21
Blog
natural gas leak signs
doğalgaz kaçağı belirtileri
3,300/moKD 30
Ad
smell of gas who to call
doğalgaz kokusu kimi aramalı
1,300/moKD 12

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